I worked with CultureHub to redesign the identity for their annual festival, Re-Fest. Each year, Re–Fest features a unique theme with the prefix “Re–.” 2025’s theme was re-collection, and centered collection as a creative practice. I drew a custom word mark , reflecting the often DIY spirit of independent theater, from which CultureHub is a descendant. The shape is directly inspired by the original facade La MaMa’s 74a East 4th Street building, where Ellen Stewart lived.